I’m friends with a lot of filmmakers and I do have a genuine respect for Canadian films*. However, any time I see a preview for the new Joshua Jackson movie One Week, I feel kind of put off by it.
The whole dying and going on a life changing adventure plotline. The jaunty East Coast music soundtrack. The Tim Hortons Roll Up The Rim product placement. The montage of folksy Canadian landmarks. The weird stuncasting of Gord Downie of The Tragically Hip as a sage, advice-giving biker. The obligatory Stanley cup reference. The wacky roadside dancing.
I love being a Canadian and living in Canada, but I feel like sometimes when filmmakers try to add things they feel are “authentically” Canadian to a movie, they just come off feeling like two hour cliche ridden commercial.
And if that weren’t cause enough for concern, they’re running ads for these movie which feature gushing quotes from the YouTube trailer.
Anyway, I haven’t watched the thing, so who knows? Maybe I’m wrong. But I haven’t found there’s anything about this flick to make me want to plunk down $13 to catch it on it’s opening weekend**.
*If you don’t watch Canadian cinema and wanted to try it, Last Night, Waydowntown, Double Happiness, Ginger Snaps, Hard Core Logo and Les Invasions Barbares are a few good ones to start with.
** This opinion could change however if Joshua Jackson were to somehow detour into a town called Capeside and punch a guy named Dawson Leery in the face.